Every year in the middle of the desert in Indio, California, the massive music festival Coachella takes place across two weekends, featuring a wide range of singer-songwriters and performers.

The festival attracts thousands of fans, but attending comes with a high price tag. Tickets typically range from about $800 to $1,200, and when hotels, transportation, and food are added, the cost rises quickly. Vendors inside Coachella also contribute to the expense, and even a slice of pizza can cost around $25. Altogether, most attendees end up spending anywhere from $2,000 to $5,000 for the full experience, while influencers and celebrities can spend anywhere from $10,000 to over $100,000.

Along with the performances, Coachella has become a full social media experience, especially for influencers. Many attend through brand sponsorships. Companies like Coca-Cola, Dior, and Rhode partner with influencers, often covering tickets, luxury housing, and travel expenses. These partnerships have turned Coachella into just as much of a marketing event as a music festival.

Headliners can earn millions of dollars for their performances, while smaller artists may perform for significantly less in exchange for exposure and career growth. The main headliners this year included Justin Bieber, Sabrina Carpenter, and Karol G. Across both weekends, there were roughly 260–300 performances, showing just how large the festival has become.

The performances span genres such as pop, indie, country, EDM, and rap, giving the event wide appeal. Justin Bieber was reportedly paid around $10 million for his performances, while Karol G reportedly earned between $5–8 million. Sabrina Carpenter’s payout was estimated to be around $5 million.

With Justin Bieber having stayed out of the spotlight for some time, his return to headline Coachella generated major attention and hype. This contributed to strong ticket demand and record-breaking interest in the festival, showing how much star power still drives the Coachella experience.