The National Football League selected one of the most revolutionary artists to perform its renowned 2026 Super Bowl Apple Music Halftime Show. Following the announcement of his performance, Benito Antonio Martinez Ocasio (Bad Bunny), introduced himself to new audiences, especially through his record-breaking album, “Debi Tirar Mas Fotos”—Spotify’s most-streamed album of 2025. The performance allowed American audiences the opportunity to experience the global sensation: Bad Bunny.
Puerto Rican Bad Bunny’s success story is inspiring to all Latinos with big dreams. After high school graduation, Bad Bunny bagged at his local supermarket, and two years later, alongside his sudden rise to fame, he released his first studio album, “X100PRE”, with songs like “MIA” featuring Drake. X100PRE would surpass 5 billion streams on Spotify by 2023, and Bad Bunny would go on to release 5 albums and become the world’s most-streamed artist for 3 consecutive years.
Beyond releasing music, Bad Bunny exemplifies his talents and passions across almost every industry, including professional wrestling in the WWE, starring in films with actors such as Brad Pitt and Adam Sandler, and even continuously releasing shoes in his personal line with Adidas.
Inspiringly, Bad Bunny never forgets his roots by incorporating them in every accomplishment reached and appealing to a heartfelt Puerto Rican lifestyle. As seen in the halftime show, each scene—the blocks of cement, the electricity posts that dancers hung from, his setlist, stage, and even the outfits that participants wore—spoke to Latinos watching.
Ending his show with a showcase of all the flags representing the diverse population in America, Bad Bunny gave a voice to all immigrants across the country.
It has now been listed as the most talked-about show, and with 142.3 million viewers, Bad Bunny has made Super Bowl history as the first all-Spanish and second most-viewed performance.
